Health and safety in social care Essay

1.1 List legislation relating to general health and safety in a social care setting. Health & Safety at Work Act The Management of Health & Safety Work Regulations Control of Substances Hazardous to Health Regulations (COSHH) Manual Handling Operations Regulations The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations (RIDDOR) Personal Protective equipment regulations see more:explain why medication must only be handled following specialist training 1.2 Describe the main points of health and safety polices and procedures. Some of the main points of health and safety are as follows; control measures for hazards the arrangements for reporting accidents or health problems the arrangements for first aid, fire and emergencies who the key person is for health and safety matters how health and safety is communicated in the workplace the arrangements to protect others 1.3 Outline the main health and safety responsibilities of: The social care worker Social care workers are responsible for a lot when it comes to health and safety this includes, to take reasonable care for their own and others’ health and safety, they are to report to employer any potential and actual hazards and risks, they must take part in health and safety training and they need to understand and comply with health and safety instructions and procedures The employer or manager The employer and managers must provide a safe place of work, it is their job to assess risks and take action to reduce them, they must provide information, instruction, training and supervision, they must provide safety and warnings signs when necessary and they must provide adequate welfare and first aid facilities Individuals Individuals (service user) must try to understand and comply with health and safety instructions and procedures and they must take responsibility for their own and other’s health and safety. 1.4 Identify tasks relating to health and safety that should only be carried out with special training. Administration of medicines by any method other than by mouth or external application. Moving and handling using a mechanical device First aid Emergency procedures 1.5 Describe how to access additional support and information relating to health and safety. There are many ways to access different sorts of support and information in relation to the health and safety if it is needed. You could seek additional support and information by talking to the manager within the home or you could talk to your supervisor. You could discuss these matters with more experienced work colleagues who could give you extra information on health and safety. Outside organisations will also help with understanding of the correct to adhere to the rules. Outcome 2 Understand the use of risk assessments in relation to health and safety. 2.1 Define what is meant by ‘Hazard and risk’ A Hazard is a potential source of harm or adverse health effect on a person or persons. A risk is the chance or probability that a person will be harmed or experience an adverse health effect if exposed to a hazard 2.2 Describe how to use a health and safety risk assessments Health and Safety risk assessments are used for the following, Identifying risks, potential impact of risk, likelihood of occurrence, proposing precautionary measures, reducing risk and costs, complying with legal requirements and policies and procedures of organisation. 2.3 Explain how and when to report potential health and safety risks that have been identified There are a few ways to report a potential health and safety risk and also certain procedures which must be followed such as, you should continuously be checking for risks and hazards in your work place, if a risk or hazard is found you must report to your senior member of staff immediately and make a written report of the risk or hazard as soon as possible, you must also alert anybody who could be in danger and do what you can to assist them. 2.4 Describe how risk assessment can help address dilemmas between an individual’s rights and health and safety concern You can address dilemmas between an individual’s rights and health and safety concerns by Drawing upon legislation/ policies and procedures to justify precedence of health and safety concerns, by demonstrating that rights and health and safety requirements are reconciled, ensuring individuals are aware of risks to help them with decision-making and ensuring individuals understand that certain requirements are mandatory. Outcome 3 understand procedures for responding to accidents and sudden illness. 3.1 Describe different types of accident and sudden illness that may occur in a social care setting. Accidents: Slips, Trips, Falls, Burns, Choking, misuse of equipment, etc†¦ Illnesses: strokes, Cardiac arrest, food poisoning, Allergies, influenza, flues/colds, bugs, asthma, seizures, convulsions, fainting. 3.2 Outline the procedures to be followed if an accident or sudden illness should occur. If an accident or sudden illness should occur you must first inform your senior member of staff by either raising the alarm by use of emergency alarm system or go and find them immediately, remain calm and explain the situation, ensure safety of all involved, assessing situation, provide assistance/ administering first aid as required and within limits of training, completing accident reports ans incident reports, inform Health and Safety Executive etc. in accordance with policies and procedures of organisation. 3.3Explain why it is important for emergency first aid tasks only to be carried out by qualified first aiders. When an emergency occurs and first aid is required it is always important for a qualified first aider to carry out any first aid required there are many reasons for this, the most important is that if a non qualified person try s to give first aid they may cause more damage or injury to the individual, it is also against policies and procedures of organisations and health and safety legislations. Outcome 4 . Know how to reduce the spread of infection. 4.1 List routes by which an infection can get into the body Routes by which an infection can. Respiratory (airborne infections breathed in) Digestive (within foods/ drinks), Blood circulation (via broken skin/ wounds), Body fluids (sexually transmitted diseases, cross contamination, poor hygiene). 4.2 Describe ways in which own health or hygiene might pose a risk to an individual or to others at work. Own health or hygiene might pose a risk to individuals or others at work by causing infections, causing illness or causing fatalities, this can be prevented by washing hands thoroughly before preparing food and after going to the toilet, covering mouth/ turning away when coughing, applying/ replacing old plasters, disposing of used tissues, taking sick leave if ill etc. 4.3 Explain the most thorough method for hand washing Method for hand washing. Hands must be washed thoroughly, after every contact with potential source of contamination/ before food preparation etc.; including: wetting hands with warm water, applying soap bar/ liquid, lathering, scrubbing, rinsing, drying with air dryer/ paper towel; ensuring that all areas of the hand are washed including the back of the hand, between fingers and nail areas. 4.4 Describe when to use different types of personal protective equipment. Different types of personal protective equipment is to be used at different times for different activities these include, cooking/ preparing food, handling waste, providing personal care, cleaning equipment, any activities posing hygiene/ safety risks etc. the types of protective clothing that can be used are, gloves, masks, aprons, hair nets and sometimes protective jackets. Outcome 5 Know how to move and handle equipment and other objects safely 5.1 Identify legislation that relates to moving and handling Legislation  relevant to moving and handling The Health and Safety at Work etc Act 1974 (HASAW/ HSW) The Manual Handling Operations Regulations 1992 (MHOR) you can find up-to-date policies from the Health and Safety Executive (HSE) website/ National Archives website. 5.2 List principles for safe moving and handling There are many principles for safe moving and handling they are put in place to ensure the safety or yourself and others they are as follows: Only move/ handle when necessary assess the potential risks take steps to reduce the risks request support report any difficulties/ hazards use alternative methods adhere to policies and procedures of organisation agreed ways of working and legislation. 5.3 Explain why it is important for moving and handling tasks to be carried out following specialist training Specialist training is given for moving and handling tasks for many reasons, with the correct training you can reduce the risk of harm or injury to yourself or others, reduce the risk of damaging equipment, safe guard own and others health and safety, you will also be told all policies and procedures and agreed ways of working practises, it also promotes good practise to collegues. Outcome 6 Understand the principles of assisting and moving an individual 6.1 Explain why it is important to have specialist training before assisting and moving an individual It is important to have specialist training because it helps you become aware of many things such as, understanding the needs and preferences of individuals, meeting the needs and preferences of individuals, it enables you to move individuals safely and correctly, it reduces the risk of harm or discomfort, ensures correct procedures are practised, it also helps you to know how to fill in a care plan properly and what specific areas need to be covered. 6.2 Explain the importance of following an individual’s care plan and fully engaging with them when assisting and moving A care plan is a document where day-to-day requirements and preferences for care and support details. Following a care plan helps you to understand and meet the individuals needs and preferences, it helps you to move and assist the individual in the correct way, it allows you to minimize injury to individuals and your self and also ensures you move an individual in a comfortable and supporting way, by using there care plan and discussing with the individual you are allowing active participation for the individual. Outcome 7 Know how to handle hazardous substances 7.1 Identify hazardous substances that may be found in the social care setting cleaning products clinical waste bodily fluids/ waste medication used needles used dressings solvents, disinfectants 7.2 Describe safe practices for †¢ storing hazardous substances keep hazardous substances stored in correct and labelled containers only keep hazardous substances under correct conditions as per instructions keep hazardous substances in a secure area where no one with out the right training can get hold of them. †¢ using hazardous substances always read instructions on label before using be careful not to mix substances together incorrectly you should only use substances if trained to do so using PPE as instructed (personal protective equipment) reporting any difficulties immediately †¢ disposing of hazardous substances under correct conditions as per instructions by following disposal workplace procedure Outcome 8 Know environmental safety procedures in the social care setting 8.1 Outline procedures to be followed in the social care setting to prevent †¢ fire no smoking not having fire doors propped open checking appliances are turned off checking plugs are switched off following a procedure check-list †¢ gas leak checking appliances are turned off e.g. cooker, fire †¢ floods being aware of how to turn off main water supply ensuring taps are turned off after use e.g. bath, sink †¢ intruding being vigilant of security of building i.e. doors, windows locking doors and windows not giving out key codes to others following a procedure check-list †¢ security breach being vigilant of security of building i.e. doors, windows reporting any concerns following a procedure check-list 8.2 Outline procedures to be followed in the social care setting in the event of †¢ fire raise the alarm dial 999 or inform health and safety officer/manager immediately go to fire assembly point move self and others away from danger area if safe to do †¢ gas leak dial 999 or inform health and safety officer/manager immediately do not turn any switches on/off go to assembly point move self and others away from building immediately record incident †¢ floods turn off main water supply dial 999 or inform health and safety officer/manager immediately do not turn any switches on/off go to assembly point move self and others away from building immediately record incident †¢ intruding dial 999 or inform health and safety officer/manager immediately move self and others to a safe area if possible record incident †¢ security breach dial 999 or inform health and safety officer/manager immediately move self and others away from building immediately record incident Outcome 9 Know how to manage stress 9.1 Identify common signs and indicators of stress. There are many signs and indicators of stress these are as follows: Feeling more tearful and sensitive loss of motivation feeling more tired and lethargic changes in sleeping pattern changes in eating habits Becoming easily agitated Avoiding others 9.2 Identify circumstances that tend to trigger own stress increased demands from others changes in working practices or new working practices changes in team members relationships/divorces unexpected changes i.e. financial, personal, work Bereavements money problems health issues Family problems 9.3 Describe ways to manage stress Stress management starts with identifying the sources of stress in your life. This isn’t as easy as it sounds. Your true sources of stress aren’t always obvious, and it’s all too easy to overlook your own stress-inducing thoughts. There are many ways of dealing with stress and overcoming your obstacles: taking time out for yourself talking through how you feel with your line manager attending any stress management courses available engaging in relaxing activities whilst away from work Exercise getting around 8 hours sleep a night sharing your concerns with others Outcome 10 Understand procedures regarding handaling medication. 10.1 Describe the main points of agreed procedures about handling medication When it comes to handling medication in a social care setting it is important that you do so with competence, handling medication is not something to be messed around with, you must be accountable, it is up to you to complete  orders and make sure they are sent of properly, ensuring that the medication is stored correctly, use-by date checks, disposal and recording all the above as required; adhering to policies and procedures of organisation and legislation. 10.2 Identify who is responsible for medication in a social care setting trained worker (normally must have a level 3 in health and social care or over) designated person individual when self medicating 10.3 Explain why medication must only be handled following specialist training Medication must only be administrated by a qualified member of staff as if not administrated properly there could be risk of injury or illness, it reduces risk of mistake, avoids unnecessary harm, follows legislative requirements. Outcome 11 Understand how to handle and store food safely. 11.1 Identify food safety standards relevant to a social care setting The food safety act 1990 The General Food Regulations 2004 The Food Hygiene (England) Regulations 2006 The Food Labelling Regulations 1996 Regulation (EC) No 178/2002 (lays down the general principles and requirements of food law, establishing the European Food Safety Authority and laying down procedures in matters of food safety) 11.2 Explain how to: †¢ store food †¢ maximise hygiene when handling food †¢ dispose of food Make sure containers are sealed correctly, if a product is to be refrigerated/frozen make sure it is done so asap, checking expiry dates, cooling down/ reheating has to be done to correct temperatures else you could cause illness, personal cleanliness is important, keeping clean surfaces, separate utensils for meats raw/ cooked, prompt removal of waste, cleaning spillages thoroughly, use of personal protective equipment, covering injuries, not working when ill, reporting contamination, accidents and pests. 11.3 Identify common hazards when handling and storing food Exceeding expiry dates incorrect thawing/ cooking time cross contamination allergic reactions dangerous use of utensils hot items and cookers leaving food exposed

Globalization and inequality-short essay Essay

The process by which the lives of all people around the planet become increasingly interconnected in economic, cultural, political, and environmental terms, along with our awareness of such interconnections is known as globalization (Appelbaum, 2001). Globalization has pushed the world into the revolution of information. The planet has become connected through technological renovations and the interdependence of economic expansion. Nations have formed one agenda, one unit, and with it, emerges the concept of winners and losers. Globalization has increased the gap between rich and poor. As we form one world, the level of inequality rises, the strong nations get richer, and the weak nations get poorer. The retail business is revolutionizing due to globalization, yet inequality seems to be the intimidating factor that comes with it. Globalization is being driven by five major factors: customers, markets, technology, competition, and costs. The global marketplace exposes retailers to an unprecedented number of customers. The relaxation of trade barriers, creation of trade blocs, and opening of new markets has presented the world’s retailers with the option of going global. Outsourcing has made it possible for domestic companies in the United States and worldwide to increase profits by using â€Å"cheap labor† to produce the goods that consumers demand at a much lower price. â€Å"Minorities† from countries like Mexico,  Guatemala, and parts of Asia are exploited in the â€Å"global assembly line† in order for companies to gain prestige through outstanding economic efficiency. The dependency theory suggests that the poverty of low-income countries is the immediate consequence of their exploitation by the wealthy countries on which they are economically dependent (Appelbaum and Chambliss, 173). Third world countries are exploited in order for first world countries to get ahead in the national economic arena. Peasants work in international factories because it is the only way out of starvation; to choose to work is not a luxury of the poor, it is a means of survival. Like the social stratification that occurs within the US, the systematic inequalities will continue as we globalize, only the discriminated will now be the new foreign laborers. They become the losers in the game headed my national corporations. The winners are top executives of corporations like Gap Inc,  Nike, Guess, Adidas, and all the other major corporations in the world. Technology is a key facilitator, and the Internet is the great enabler. Technology has enabled retailers to shrink distances, integrate and connect value chains, and provide a rapidly increasing amount of information for storage, transfer, and use. Meanwhile, the Internet serves as a global channel, and provides retailers with unique opportunities, as well as challenges, for conducting business with both consumers and other businesses. As domestic markets become increasingly saturated, globalization represents a unique opportunity to attain competitive advantage, leveraging economic benefits such as improved economies of scale and increased bargaining power with many suppliers. The supporters of globalization claim that it leads to higher employment and therefore greater  prosperity, whereas opponents believe that globalization, in its current form, only serves to widen the gap between rich and poor. Economies of scale, pooling production and taking advantage of lower factor costs mean that business on a global scale can be cheaper; and lower costs give retailers more strategic options. Companies that do not necessarily want to support sweatshops feel pressure because of competition, competition that could offer lower prices and abundant amounts of production. Therefore, the way that we can promote change is by being educated consumers, and supporting companies that risk losing, for morality sake. Globalization is a double-edged sword; it is a game of win or lose. Though it provides an economic dependence of national manpower, many nations exploit each other in order to achieve profit and get ahead of the worldwide competition.

Analyse the comedy in Act 3 Scene 4 of 'Twelfth Night'

Analyse the comedy in Act 3 Scene 4 of Twelfth Night Essay Shakespeares romantic comedy Twelfth Night involves deception, trickery and love, typical themes in Elizabethan drama. This theme of romance intertwined with comedy is suggested by the title which implies that a play set in the Christmas season is going to be full of love, happiness and celebration. The literary tradition of an Elizabethan comedy would involve many techniques to make the audience laugh, such as a convoluted plot, mistaken identity, disguise, comic characters and verbal humour. Twelfth Night is no exception to this. Its main theme is love but the path to true love is not simple for any of the characters and involves certain love triangles, where Orsino thinks he loves Olivia, who loves Cesario (Viola), who is in love with Orsino. Added to all this is the complication of Sir Andrew Aguecheek being spurred on by Sir Toby to woo Olivia and Malvolio having a trick played on him which makes him believe that his mistress, Olivia loves him. Many of these plots and sub-plots come to a head in Act3 Scene 4 in a very comic manner. Malvolio provides much of the visual humour in this scene. Olivia sends for him on a serious matter, saying: Wheres Malvolio? He is sad and civil, And suits well for a servant with my fortunes: The audience would be full of anticipation at this point as Malvolio has been told in a letter supposedly sent to him by Olivia to smile a lot more, something which is totally against his usual character. When he walks on stage he is wearing yellow cross-gartered stockings which he thinks he has been commended to wear. This would make the audience laugh as it is so different to the Puritans clothes that he was wearing earlier in the play. It was also mentioned earlier that Olivia despises the colour yellow so her reaction to seeing her steward dressed so comically would add to the humour of the scene. Malvolio starts to quote from the letter he received from Maria. He never once suspects that it is not real and truly believes that Olivia could love him, which is where much of the comedy derives from, as he is so confident that Olivia understands what he is talking about when he quotes from the letter. His pride and arrogance that he is worthy to marry Olivia is extremely funny. It is also the dramatic irony that makes it humourous, as the audience and most of the characters realise where he is quoting from whereas Olivia doesnt understand what he is talking about and believes it to be midsummer madness. It is very entertaining to see Malvolio act in such a way, smiling insanely, as it is a complete contrast between his earlier self, very pompous and arrogant. However, he as he has been told in the letter, he speaks rudely to the other characters and believes himself to be not of (their) element, which is funny because actually he is no more important than any of the other servants. It is also the frustration that he shows when people arent taking him seriously that makes the audience laugh. It is funny when Malvolio makes his grand exit, as he is acting an extremely bossy and arrogant manner but looks ridiculous so the contrast is comical. In fact, this whole scene is a contrast to the main theme of love and romance. Another example of visual comedy in Act 3 Scene 4 would come from the duel between Sir Andrew Aguecheek and Viola (as Cesario). Sir Andrew is essentially a figure of fun throughout the play, being described as a foolish knight by Sir Toby and having hair which hangs like flax on a distaff which would make him look really odd. He has written a challenge to Viola because he thinks he is a rival for Olivias affection, but when Sir Toby reads it out, it is totally nonsensical. Fabian says of it: READ: Masks In The Twelfth Night EssayVery brief and to exceedingly good sense (Aside) less. Sir Andrew is very proud of the challenge so it is funny to see how he takes it so seriously even when the other characters are mocking his prose behind his back by using asides and whispers to each other. Sir Toby and Fabian decide not to show the letter to Viola, but instead they tell him verbally that Sir Andrew is a very noble and valiant knight, something that the audience knows isnt true and would cause much amusement: He is indeed, sir, the most bloody, and fatal opposite that you could possibly have found in any part of Illyria. They then say similar things to Viola about Sir Andrew: Why, man, hes a very devil.They say he has been fencer to the Sophy. When the two come to fight, they are both absolutely terrified of the other and that provides opportunities for plenty of visual humour with Sir Andrew and Fabian practically having to drag them towards each other with their swords drawn. It is comic irony that Olivia is unaware of Sir Andrews love for her and has been rejected by Cesario, so really there is no point in the duel in the first place. The actual preparation for the fight is almost slapstick, especially when Antonio comes running in to take Cesarios place. The confusion that arises here is humorous, as it is funny to see Antonio confusing Cesario for Sebastian at the same time as Sir Toby would be mystified by who this stranger is. Fabian and Sir Toby then add another part to their joke by convincing Sir Andrew that Cesario is a coward and has run away. They want him to follow and cuff him soundly, which is funny because Andrew had previously been against the duel because he thought he would be beaten, but now that he thinks he has a chance of winning he is suddenly full of valour. The situation is becoming completely absurd at this point, something that the audience would find very amusing. Another form of comedy running throughout the play is cross-dressing. Audiences in Shakespearean times would find it funny to see a man acting the part of a woman pretending to be a man. This is because all parts in those days were played by males, with female roles being played by boys before their voices deepened. The fact that there is so much pretence involved makes it doubly ironic. It would be funny to see Viola, a woman, being asked to duel by Sir Andrew and being so scared that she is almost tempted to reveal her disguise. She says in an aside just before she is due to fight: A little thing would make me tell them how much I lack of a man. One of the main linguistic forms of comedy used by Shakespeare is puns, which are still used today but probably had more relevance to a Shakespearean audience than to us. This is because the puns were in the language of the time and were understood far more easily than they are today. It is also funny to see other people being the object of the pun, and misunderstanding of words. For instance, when Olivia believes Malvolio to be mad, she suggests that he go to bed. However, he misinterprets this remark and believes her to be offering for him to go to bed with her. To bed? Ay, Sweetheart, and Ill come to thee. During Shakespeares time, the words made and mad were pronounced the same. He has used this language to his advantage and creates humour by having Malvolio to say thou art made, which Olivia takes to understand that he is telling her that she is mad. This confuses her and the audience finds this funny. Another device used by Shakespeare is oxymorons. Sir Toby says that the letter, being so excellently ignorant, will breed no terror in the youth, which emphasises how bad the letter is, but is also funny for the audience to hear because excellently, and ignorant, are complete opposites. READ: Othello, by Shakespeare EssayYet another form of comedy comes from the characters. Sir Toby spends the whole scene manipulating the actions, firstly of Malvolio because of the letter he dropped in his way and the fact that he is given the task of looking after him, and then, more directly, of Sir Andrew. He is a bit like a puppet master who has Sir Andrew and, although not for such a long period, Viola dancing to his tune. When Olivia becomes worried by Malvolio who is acting totally out of character, she asks Sir Toby to take great care and look after him: Wheres my cousin Toby? Let some of my people have a special care of him; I would not have him miscarry for the half of my dowry. Sir Toby willingly plays along with pretending to be concerned about Malvolio when he knows all along what has caused his strange behaviour. He, together with Maria and Fabian, approach Malvolio and try to talk to him: .. .peace, we must deal gently with him. How do you, Malvolio? What, man, defy the devil! The audience would find this very funny, especially considering Malvolios lack of appeal as a character. Later on, Toby calls him a bawcock, which would be an insult as this was a term of endearment spoken to a child. Malvolio would have been insulted by this, adding to the audiences amusement. Tobys plans for Malvolio, to put him in a darkened room and bind him up, would have met with general amusement as well. Sir Toby manipulates the whole scene with Sir Andrew and Viola for his own entertainment. Again, as he is a character that the audience would find appealing because he is lively and, on many occasions, drunk and funny, the audience would find the whole business of the duel hilarious. The physical comedy of a man acting drunk was usually very funny to an Elizabethan audience, as it still is now. However, aside from this comedy, there is a more serious element to the plot. At the end of the scene, there is still comedy, but a hint of seriousness. If this were a tragedy, then things may well have turned out differently but as it is a comedy, we know that everything will be all right in the end. There is a hint of how these problems will be resolved in this Scene. For example, when Antonio asks Cesario for his purse, thinking that he is Sebastian, he is taken aback when he claims to not have it. When Antonio is then arrested, we are reminded that things could actually go down hill. However, Viola realises that her brother may be alive so we know eventually Sebastian will have to be mistaken for Cesario to resolve the confusion. Even though the trick on Malvolio was very funny at the time, it could have led to him becoming mad and being left in the dark room forever. The audience can even begin to feel sorry for Malvolio as the joke may have gone too far. Some people have even said that the situation with Malvolio is not completely resolved, as on his final exit he says that he will have his revenge. Ill be revengd on the whole pack of you! In spite of this, it can be said that Shakespeare never meant for the audience to feel sorry for Malvolio, and that he deserved to get his comeuppance, so there is no need for him to have a happy ending. Still, the other characters were never unpleasant, so deserved to have happy endings. As the title suggests, we know that in the celebration of Twelfth Night, all will be resolved.

Text-Based Research Paper Example | Topics and Well Written Essays - 1750 words

Text-Based - Research Paper Example The news media is also able to convey the health of the economy to the viewers of its different sections. They thus, perform a very valuable function in the society. This paper shall look at how the news industry has on occasions failed to live up to the expectations that are made of it. The article shall also look at news that focuses on gossip and its effects. Later on, the essay shall look at alternate forms of news. The essay shall also focus on the reporting of wars in the news media. The essay shall also look at the neglect that foreign affairs are made to face by the American public in times of peace. The essay shall then go on to analyze the selective reporting of news and the biases that may be behind such a phenomenon. The essay shall thus, look at various aspects of American news media, focusing on its problems and some of the solutions that have emerged from within the industry itself. The article by the news agency AP, â€Å"AP: We Ignored Paris†, points to a mala ise that affects news media in these times. Almost as a matter of routine, one finds that newspapers and news channels on the television report items that do not concern the daily lives of the common citizens of the world. This is a phenomenon that one finds all over the world. The ironic part of this phenomenon is the fact that this is carried out in the name of the common citizen, who according to the news media, wants them to report such news. The article in question repudiates such a myth, placing the blame for such standards of reportage on the reporters and editors themselves. Such reportage takes attention away from real articles of news at a time when the nation is at war and several internal security issues have been a thorn in the flesh of the government. The responsibility of the media is clearly to convey such issues to all sections of the society. This is not what the media has done and this reflects, according to Jan Wieten, a class-based bias that the media has harbor ed for years. The sections of the media that caters to the elite sections of the society has always reported on problematic areas of governance and the economy. On the other hand, those sections of the media that have been accessible to the lower classes of the society have always resorted to irrelevant pieces of news, under the assumption that such sections ‘want’ such news. Wieten argues that such a view has always taken the shape of gossip and tabloids. Such forms of the news media attempt to classify false articles of news as real in an attempt to sell them. The profusion of reality shows is only the latest form of such news, according to Wieten (1998). Such forms of the media obfuscate the real news, deflecting the attention of the masses, the people who are responsible for the election of the government that has to ultimately, take decisions. There are however, forms of the news media that do believe in entertainment and news value. Rachel Smolkin speaks of one su ch program, The Daily Show with Jon Stewart in her essay, â€Å"What the Mainstream Media Can Learn From Jon Stewart†. She speaks of the fact that the binary between entertaining programs and non-entertaining or informative ones has led to the creation of certain shows that are merely entertaining without being informative and some with no entertainment at all. Her argument is aimed at such shows and reveals the need for

Criminal Justice Essay Example | Topics and Well Written Essays - 2250 words - 2

Criminal Justice - Essay Example Abu Dhabi has constantly suffered the effects of terrorism that have significantly impacted the social, economic and infrastructural settings across the nation. Over the past short period, the Abu Dhabi government has earned bad reputation, thanks to the continuous terror threats. This problem has made the nation to be classified with other nations facing security issues including, Iraq and Afghanistan. Such is the case that nations presently considered most unsafe keep hitting the media headlines on the negative side. It is for this reason that the law enforcement agencies within the Abu Dhabi government are forced to reconsider a new approach to the security issues. In this case, the government will be needed to implement a all-inclusive policy that will help handle the issue ensuring an environment that supports the socio-economic activities within the country, help restore peace and boost prosperity. As it is today, security issues, both internal and external present a serious is sue for countries across the globe, a case that is not much different with Abu Dhabi case. Social-political challenges are greatly heightened by the Crime-corruption. Ethnicity and sectarian division that are witnessed in many other parts of the world are also pronounced in Abu Dhabi. United Arab Emirates has in the recent past become associated with frequent uprising and rebellions, Abu Dhabi being one of the nations within the league it is no exception. Terrorism is the leading threat to the Abu Dhabi internal security. The issue is made even worse by the fact that it consist of a strong network in which the said terrorists collaborate with the drug cartels and criminal organizations to benefit economically. Following these the security department has worked out strategies to help strengthen the policies on foreign security and thus combat acts of terrorism. The interns working with this department help in

Slave Trade Essay Example | Topics and Well Written Essays - 1500 words

Slave Trade - Essay Example This paper discusses that while John Barbot account is from an active participant in slavery Mary Prince account is that of a victim of slavery. John Barbot played an active role in slave trade as he was an employee of the French slave trading company in the 1670s and 1680s, the slavery activities of this company were mainly based in West Africa; a region which by then was one of the major French colonies. His account is based on the experiences during the business encounters in which goods were exchanged for human beings, and he notes most of those sold by blacks were mainly prisoners of war. These were mainly captives during various war encounters or those held hostage when a given community raids its enemy community.  This study declares that  intended objects of were often tricked to transport goods to the slave and without their notice; they were sold and held captive. Barbot recalls a story narrated to him of a father who had supposedly tricked his son to sell him but since the son was able to understand the conversation later on conspired with the slave trader and convinced him his father was his slave and as a result the father was held captive.  John Barbot account underscores the absoluteness nature of kings that any suspicion of threat from his subjects resulted to them being sold out as slaves, whereby a typical example of a priest who was sold to Barbot following a king orders being given. Kings were always above everyone in the society and their word was final.... Barbot recalls a story narrated to him of a father who had supposedly tricked his son to sell him but since the son was able to understand the conversation later on conspired with the slave trader and convinced him his father was his slave and as a result the father was held captive. However, the son was met by black slave traders on his way home, the goods he had received from the sale of his father were taken and he was also sold as a slave. John Barbot account underscores the absoluteness nature of kings that any suspicion of threat from his subjects resulted to them being sold out as slaves, whereby a typical example of a priest who was sold to Barbot following a king orders being given. Kings were always above everyone in the society and their word was final. They even had responsibilities to organising raids in neighbouring communities with intentions of capturing slaves for sale. In the account it is also revealed that young children of both sexes are also sold by their neighb ours (Stearns 181). These children were usually captured and sold at certain times of the year when they would be sent at strategic positions by parents to scare the birds that came to damage crops. In addition, in order to avoid starvation during times of famine people also sold so as to get the necessary maintenance, thus, the business of slave trade business is largely associated with kings, very rich in the society as well as blacks. Mary prince commences her account on slavery by revisiting her childhood familiarities and later on embarks on her slavery involvements in the West Indies. While John Barbot’s slavery account is focused on West African slave trade, Mary

The first sale doctrine Essay Example | Topics and Well Written Essays - 1250 words

The first sale doctrine - Essay Example Moreover, FSD serves to promote public access to information and culture since it functions as a vital limit on the copyright owner’s right to control the disposition of a work that is copyrighted. People can easily share digital copyrighted works. The FSD preserves and makes available works which are off the market; this is especially amplified within the library context. It also keeps prices low. When publishers realize that they are no longer economically beneficial to keep on producing particular works, the publication of those works will cease. Without the FSD, preservation as well as circulation of those works would also come to an end. Nonetheless, with thrift shops, museums, libraries along with other 3rd parties able to purchase, sell, store and have possession of these works, they are preserved for posterity (Frankel & Harvey, 2011). With this principle and the digitization of media, content has become more available to the public. FSD basically serves to provide a m eans for works to remain in circulation after they are no longer printed, or after the owner of the copyright has withdrawn them from the marketplace. This is a particularly vital function for institutions such as libraries. In the digital marketplace, these benefits are experienced to a considerably large extent. For instance, a book in digital form and copied page by page could be easily reproduced and accessed at one time and easily by everyone. Such physical copies cannot be easily copied in real space. The FSD has allowed buyers of copyrighted materials such as ebooks, music/film DVDs, CDs to resell or utilize the work in several ways with no permission from the holder of the copyright and has made things such as eBay and video rental stores legal (Perzanowski & Schultz, 2010). Question 8: To what extent does the online market today provide opportunities to engage in actions made possible by the first sale doctrine in the analog world, such as sharing favorite books with friend s, or enabling the availability of less-than-full-price versions to students? The marketplace presently does not provide such opportunities primarily because of license terms. The doctrine was established during a period of permanent physical reproductions of books, and the doctrine might be losing its relevance in today’s digital age (Small & Roberts, 2012). In the current era characterized by licenses, people are more and more acquiring films, music and software through downloads which incorporate license terms. This has prevented people from owning copies; rather, they are simply licensees and have no right to re-sell. The FSD was meant to protect purchasers of copies of works that are copyrighted who want to resell their copies by preventing copyright holders from asserting that such re-sales breach their exclusive right of distributing and selling reproductions of the works. Consequently, FSD led to a robust rental and re-sale market for music CDs, films, video games, bo oks among other copyrighted materials with the exception of software (McSherry, 2012). Nonetheless, with the advent of the digital age, FSD presented challenges to some holders of copyright who want to control the re-sale market for their works. FSD is only applicable after the sale of the copyrighted mater

Introduction to Bussines Ethics Research Paper Example | Topics and Well Written Essays - 1000 words

Introduction to Bussines Ethics - Research Paper Example This paper illustrates how this information can be presented to the CEO and managers in a meeting and the actions recommended rectifying the situation and giving the customer notification. Presenting the situation to the executive would involve first acknowledging that the situation exists and explaining the implications that such a case may have on the organization. For instance, if the organization left the defective product to get into the market without being checked, then they may negatively affect the clients and in extreme case even cost their lives. This is very unethical. In case this happens, the customers may sue the business in a court of law where the organization gets to pay huge fines or may even be dissolved. All these are bad consequences that the organization need to avoid in order to thrive. After explaining the implications of the problem at hand, I would proceed to give the extent of the problem. Give details on which products are perceived to have potential harm on the customers, whether they have been dispatched already or are still in the stores. In order to deal with the current situation, several actions need to be implemented immediately. The first thing to check is whether there are defective products that have already reached the end users. In such a case, the organization would seek a way of reaching these customers by contacting the main distribution points in ensuring that the end users are made aware of the situation. The second step would be to stop the sale of all potentially defective products in the company stores and the main distribution points. These products should be taken back to the warehouse for the problem to be rectified. In order to ensure that such a situation does not occur in future, there is the need to ensure that there are effective quality control and assessment tools. There should also be a strict procedure that requires all products to be tested before being distributes to the suppliers. This will reduce the risk of selling potentially harmful products to our client. This will make it possible for the company to give out clients’ value for their money and ensure continued growth in the company revenues. In order to ensure that ethicality is maintained when dealing with the customer, the guiding principle should be giving the best service and products to them. This because the company needs to threat the clients as its employer without which it cannot even exist. There is also need to create a definite system that should be used in case of the repeat of such an incident in notifying the customers of such instances and a way in which they can be compensated. Compensation of the clients is important in promoting the good faith between the company and the customer. This helps in ensuring that the organization d0esn not lose its market to the rival companies. The customers need to feel that they get real value for their money. Since it has been noted that the organization does not have a definite ethical guideline, it is important o develop a strategy of developing a tradition of ethicality through organizational change. This would be an involving process which goes beyond the creation of a code of ethics to be followed by the employees. The manger first need to study the current ethical culture I the organization to recognize the limiting factors that influence in making ethical decision. It is also important to learn which factors support ethical

Visual space in street art and graffiti Essay Example | Topics and Well Written Essays - 1000 words

Visual space in street art and graffiti - Essay Example According to Dickenson, New York city was one of the cities where graffiti art first emerged. These visual artworks were made in as a representation of the â€Å"race, class, gender, ethnicity, nationality, religion etc.† of the artist or group of artists. During this time, the public visual space used for the graffiti in New York was considered as nuances to business establishments. Nonetheless, by the time that New York experienced financial crisis, the poor became poorer. To voice out their sentiments about the social gap, artists went beyond using public walls and utilized the spaces in public transits or subways. In this way, graffiti became â€Å"message-oriented† as it was able to reach a wider audience and allowed others to join in sending a message. More importantly, it became a collective process that encourages creativity wherein artists, or anyone can add, alter, or reestablish the message of the art they see on the streets and the different mobile media. As ide from this, considering that art is a revolutionary process that does not keep still and idle, art medium also evolved with it. In particular, in Brazil, portable forms of graffiti were made, which is known as the lambe-lambes. The most common themes of theses mobile medium and artworks are anchored on the drawings made by children or with â€Å"pop culture icons merged with religious ones†. Another public space used for graffiti in Brazil was the billboards and signage for advertisements and real-estate. These public spaces became visual spaces.

LITERATURE REVIEW ON A BUSINESS INNOVATION Essay

LITERATURE REVIEW ON A BUSINESS INNOVATION - Essay Example The 3D printing innovation underwent a long evolution that depicts great development in terms of affordability, usability, and efficiency in its numerous applications. The MIT and ZS Corporation made significant contributions to the introduction and development of the 3D printing innovation. 3D printing is a versatile yet short process that has great significance in digital economies that can change the world. It relates to the Rogers’s Diffusion of Innovation Theory. However, despite its significance and numerous applications, people are still considering various aspects before adopting 3D printing in their manufacturing companies. Nevertheless, 3D printing remains to be a fundamental aspect in the business world. Introduction 3D printing is one of the most celebrated business innovations that continue to influence the manufacturing and production industry. Also known as additive manufacturing, 3D printing is business and technological innovation that encompasses the process of making a three-dimensional solid product of any shape using a digital model (3Ders.org 2013, p. 1). Indeed, 3D printing is a huge versatile and rapid process that accommodates geometry of varying complexity in variant applications, and supporting many types of materials (Z Corporation 2005, p. 2). The 3D printers operate at resounding speeds, extremely low costs, and within a wide range of applications (Z Corporation 2005, p. 2). ... Additionally, products manufactured through 3D printing are applicable anywhere in the product life cycle. To achieve 3D printing, innovators used an additive process, where successive layers of material adopt different shapes. The 3D printing innovation, which uses additive processes, is completely different from the traditional machining processes, which used subtractive processes to remove materials in the manufacturing process. Indeed, 3D printing uses digital technology where it uses standard inkjet printing technology to create parts layer-by-layer by depositing a liquid binder onto thin layers of powder (Z Corporation 2005, p. 3). Then it moves the print heads over a bed of powder where it prints the cross-sectional data sent from .stl, .wrl, .ply, and .sfx files through a feed piston and platform (Z Corporation 2005, p. 2). Notably, the cross sectional layers join automatically to produce the final shape. The 3D printing offers improved visualization, greater automation, and more cost-effective reuse of 3D data (Z Corporation 2005, p. 2). Subject to its numerous applications, ability to produce objects of any shape or geometric feature, its effectiveness, and its low costs of production, 3D printing stands out as a successful business innovation using digital solutions. Indeed, through the 3D printing innovation, we can manufacture products locally (D'Aveni 2013, p. 1) and close to their point of purchase or consumption through a cheaper and faster process. Subject to its significance and effectiveness, the demand for 3D printers is on an increasing trend in the modern times. In this report, I will include the conceptual framework of this case using relevant theories. I will then present my findings and analyze the case. Conceptual

English literature controlled assessment Essay Example for Free

English literature controlled assessment Essay Many plays and poems are concerned with the relationship between parents and their children. Choose a situation where this issue is considered in a Shakespeare play and link it with poetry where there is a similar situation. Refer closely to the texts in your answer to support your views. Romeo and Juliet is one of Shakespeare’s most iconic plays. The sad tale of the two star-crossed lovers was written in Elizabethan times and because of this features families a lot different from that of today. Elizabethan families ran very differently from that that goes on in our own home sweet homes. Elizabethan children were considered their parents property and must obey whatever their parents said; this was usually the father as women in the past would also have to follow the strict rules of their husbands. As well as that, children, in rich families, were often forced to marry whom they were instructed to; primarily for money. The ideas of family feature heavily in Romeo and Juliet and in this assessment I will explore said ideas in depth. In Act One, Scene Two Lord Capulet, Juliet’s father, is consulting Paris after he asked for Juliet’s hand in marriage. Capulet believes that his daughter is too young to marry. Capulet says ‘An she agree, within her scope of choice lies my consent and fair according voice’ he is saying that Paris has his approval but it is up to Juliet to make the final decision. The way Capulet handles the situation with Paris shows the love and kindness he feels for his daughter. Capulet allows Juliet to decide if she wants to marry this man. This wouldn’t have happened very often in Elizabethan times as the richer families often married for wealth not love and here Capulet is asking, not telling, Juliet to marry this wealthy man. He doesn’t treat her as a piece of furniture and wants her to be happy with the person she marries, ‘She is the hopeful lady of my earth’ Capulet has lost his previous children and only wants the best for his only daughter. Then, in Act Three, Scene Four, Capulet arranges Juliet’s and Paris’ wedding saying ‘she shall be married to this noble earl’. Capulet arranges this marriage without his daughters consent because he believes it will help to  bring his daughter out of her depressive state, which he thinks is caused by the death of her cousin Tybalt but in reality it’s because of Romeo being exiled from Verona. The sentence Capulet says shows how kind he is to his daughter; Capulet could have chosen the wealthiest man he could get his hands on, however he chooses a ‘noble’ suitor for his daughter to marry. This once again shows that Capulet doesn’t want to use his daughter for money and actually wants his daughter to be happy with the one she marries. So far Capulet has been presented as the figure head of the perfect father, given the Elizabethan era, however there is a moment when his attitude towards his daughter changes. In Act Three, Scene Five Capulet has just been informed by his wife that Juliet has refused to marry Paris. Capulet then responds with ‘Is she not proud? Doth she not count her blest?’ Capulet then goes on to tell her that he will throw her out and never look upon her again. Now, Capulet’s exclamation could be seen by many to be harsh and unfair, however, given the era the play was written children did as their parents instructed and never had anything else to say on the matter. Capulet asks several questions one after another not waiting for an answer, this suggests that he is panicking and has no idea how he is meant to handle this; this could very well likely be the first time his daughter has defied him. So, given the plays era, Capulet’s outrage is completely understandable, he is shocked, panicked and appalled at Juliet’s behaviour as children never defied their parents, particularly their fathers. Now I shall move onto the topic of Juliet’s mother, Lady Capulet. In Act One, Scene Three Lady Capulet opens the scene with ‘Nurse where’s my daughter? Call her forth to me’. The way Lady Capulet refers to Juliet as her daughter in this way almost sounds as if she is calling Juliet some sort of object; it’s almost like Lady Capulet is asking the Nurse to bring her a pair of shoes she misplaced. She doesn’t speak as if she loves her daughter at all, if she did she might have said something like â€Å"Nurse where is Juliet? Could you ask her to come to me?† The fact that she doesn’t speak to her in this way highlights further how the relationships between parent and child worked in Shakespearian times; parents did treat their children as objects. The third scene in Act One focuses heavily on Juliet’s relationship with both her mother and the Nurse. In this scene Lady Capulet refers to Juliet as ‘daughter’ and Juliet to her as ‘madam’. This does show how Elizabethan children had to talk to their parents but the strict formality of how they talk to one another suggests that there is no mother-daughter relationship. They don’t refer to each other as â€Å"mother† or â€Å"Juliet†. However, as I said before, this could be down to how children had to speak and act toward their parents in Shakespearian times, however I believe it comes down to the lack of relationship between the two and my next point elaborates this further. When Juliet arrives Lady Capulet instructs the Nurse to leave them alone allowing them to talk in privacy. Lady Capulet then suddenly asks for the Nurse to come back saying ‘I have remembered me. Thou’s hear our counsel’. When Lady Capulet is faced alone with her daughter she becomes apparent to the fact that she has no idea how to talk to her daughter and needs the Nurse to help her communicate with Juliet. The fact that Lady Capulet needed the Nurse to help her talk to her daughter this time suggests that this is something that could have occurred in the past meaning that Lady Capulet has never had a conversation with Juliet without an audience to help her, which is in no way a healthy relationship between mother and daughter. The reason Juliet finds it easier to talk to her Nurse is because she was the one that breastfed and raised Juliet as she was hired to be her wet nurse. Elizabethan women were often employed by richer families to raise and wean their babies for them, this profession was known as a wet nurse. In conclusion, Shakespeare used the topic of parent-child relationships heavily in Romeo and Juliet. Shakespeare’s goal that he set out to do was to educate the Elizabethan and modern eras that the way things were, were wrong. The star-crossed lovers were destined to die as a way to show that the way parents were treating their children as objects was ultimately going to end in despair; if not for their children then for themselves. The Montague’s and Capulet’s lost their children because of the way they had been treated and I believe Shakespeare wanted his audiences, then and into the far future, to reconsider how they are treating their own children. In this next part of the controlled assessment I will analyse and discuss different poems with the themes of parent-child relationships and then link certain points back to the themes present in Romeo and Juliet. The first poem we studied was ‘Catrin’ by Gillian Clarke; a poem dedicated to her own daughter Catrin. The poem shows the development of mother daughter relationships primarily at birth and during the teenage rebellious period of her life. A theme used throughout the poem is this theme of a ‘tight red rope of love’. This is mentioned or suggested at several points throughout the poem and refers to the umbilical cord. The rope reminds me of a game of ‘tug of war’ a game that crowns a winner, however I believe that this battle is continuing even into Catrin’s teenage years, she is still pushing away, the theme of conflict is present throughout. The first stanza also mentions an ‘environmental blank’ this suggests that the mother is blocking out everything around her and all of her attention is focused on the baby and getting it out; this could show that Catrin’s mother is trying her absolute hardest to get her baby out so that they can begin their lives separately. Clarke also writes ‘I wrote all over the walls with my words’, she isn’t physically getting up and painting the walls with a can of Dulex, she is instead splattering the walls with her own and the baby’s screams and shouts as they fight for freedom. ‘Clean squares’ could be the clean and sterile environment of the hospital or it could be a blank canvas ready to be painted with the memories and conflicts of their relationship to come. Clarke then goes on to write ‘tender circles’ which I believe is the mouths of the mother and child, sore and hoarse from all the screaming and crying both parties have suffered through. Throughout the poem, in between the whole conflict, words such as ‘tender’ and ‘love’ are thrown into the mix contradicting the theme of conflict which is to do with violence and anger. The loving and caring words that are used, I believe, is how Clarke is portraying parent-child relationships. I believe she is trying to say that it is a conflict and it is a struggle, but in between all of the fights and battles are the loving moments parents and children share and that these moments should be held dear. The next poem we studied was ‘Follower’ by Seamus Heaney. Unlike ‘Catrin’ this poem focuses on a father-son relationship. The poem is about a son who’s admiration and respect for his farm-working father runs deep, he aspires to one day be in his father’s position and be just as talented as him, however he always seams to fall behind and in the last stanza he does this and it is now his father following him. The first three stanza’s focus heavily on the father’s skill and expertise, the fact that it took three stanza’s shows just how much he admires his father, it’s almost as if he just can’t be keep quite until everyone knows how amazing his father is. In the second stanza Heaney writes ‘an expert’, this fully shows his admiration towards his father and anyone that doesn’t agree with him is wrong. ‘Single pluck’, ‘exactly’ and ‘polished’ are used and show that the son believes that his father is perfect and has no flaws. Heaney used the word ‘sod’ which is a part of a farmer’s lingo; using this shows that Heaney spent so much time around his father, following him, that he picked up his speech and understands fluently things that working-class people wouldn’t understand. He references boats when he writes ‘dipping and rising in his plod’, the boats could be referencing his fathers strength and determination to reach is goals. // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=,o=0;o e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return studymoose.com},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf(http)==0){return p}for(var e=0;e

Young People and the Vote Essay Example for Free

Young People and the Vote Essay Since the end of the Watergate Era in the mid-1970s, voter participation among those ages 18-30 had been on the decline. (To Be Young and Voting, 2008) However, in the past fifteen years, a reversal of that trend appears to be occurring. Beginning in the Clinton Era, youth participation in the political process has been on the rise. (To Be Young and Voting, 2008) Several reasons have been put forth for the rise in youth participation in the voting process. Of the various reasons purported, the one that makes the most sense is an increased dissatisfaction about the status-quo among younger people. (To Be Young and Voting, 2008) That is, in more recent years, there is a perception among young people that the country is going in the wrong direction. Evidence indicates a dramatic increase in the interest level of people under the age of thirty in the presidential elections. (Shaw, 2008) Part of the reason behind this is simple. The candidates themselves have been younger. 1992 found the first baby-boomer candidate for a major party, who was only in his 50s at the time of his election. In 2008, Barak Obama is even younger, at 47. Both of these candidates have made concerted efforts to reach the younger demographic. Clinton in 1992 played the saxophone on MTV as part of a get-out-the-vote campaign. Obama has been making similar efforts by appearing on popular TV entertainment shows, such as Letterman, The Daily Show and others. His opponent, John McCain, also appears quite often on these shows, which indicates that both parties recognize the potential voting strength of the younger demographic. Both campaigns have attempted to use the Internet to attract younger voters. (Nagourney Thee, 2008 The first significant organization effort in history on the internet was initiated by the Obama campaign. (Nagourney Thee, 2008Both candidates make use of websites, e-mail, and viral posting more now than in any time in history. It has been suggested that the candidates’ use of sharing sites such as You-Tube, and social networking sites such as Face Book and My Space have proven to be instrumental in garnering interest among younger voters. In addition to events and activities aimed at younger voters, the major candidates have embraced themes that resonate with the younger demographic. .(The Youth Vote, 2008) Both major candidates have embraced â€Å"Change† as a central theme. This coincides with a consistent trend among young voters, who tend to support a difference in the status-quo. .(The Youth Vote, 2008) As with most Americans, younger voters have expressed dissatisfaction with the direction of the country, with nearly half of respondents to a recent poll indicating that the nation was a better place to live in the 1990s than it is now. The popularity of both the sitting President, and the current Congress are at historical lows. .(The Youth Vote, 2008) Troubles with the economy, gas prices, and dissatisfaction with the war in Iraq have fed the notion of the need for change. (Shaw, 2008) The â€Å"change† theme seems to coincide with some of the more divisive issues in both traditional and modern partisan politics. .(The Youth Vote, 2008) According to polls, younger people are trending to the Democratic Party, indicating that the Democrats are doing a superior job convincing young people that they are the party of change. (Nagourney Thee, 2008)An increasing number of young people are socially liberal, with liberal viewpoints on gay marriage, immigration and government programs. (Dionne, 2008) Combined with the perception that the current administration has been doing a poor job on fundamentals such as the economy, the wars in Iraq and Afghanistan, younger people are beginning to flock to the Democratic Party in large numbers. (Dionne, 2008) The character of the various candidates in this election has also sparked interest among younger voters. At various times since the primary season, the major parties have offered: The first viable African American, a female who is the spouse of a former president, a Mormon, and a Former POW. All of these are firsts in major elections in the United States. The â€Å"Final Four† has generated quite a bit of youth interest, as well. Sen. McCain’s choice of running mate, Alaskan governor Sarah Palin, was the focus very recently of much attention owing to her youth, style of speaking, and the ability of a very popular actress, Tina Fey, to do a spot-on impression of her. A popular former cast-member of Saturday Night Live, Fey has injected a large political element into a variety show that has long appealed to younger viewers. There has been a marked contrast between the two presidential candidates with respect to age. John McCain, at 72 years of age, is the oldest candidate ever to run for president on a major party ticket, while Barak Obama is among the youngest at 47. The Democrats have made a considerable effort to portray Sen. McCain as out of touch, noting, among other things, his admitted inability to use the internet. (Nagourney Thee, 2008 Overall, youth participation in the political process in this election cycle has increased for numerous reasons. The primary underlying reason for this increase is a pervasive dissatisfaction with the direction of the country politically, socially, and economically. This, combined with a concentrated effort by both parties to mobilize younger voters, use of internet, and the age contrast of the candidates have combined to produce what may be the largest turnout of voters 18-30 since the voting age was lowered in 1972. References Dionne, E. J. (2008) â€Å"The Year the Youth Vote Arrives†. The Washington Post. July 25th, 2008. Nagourney, A. Thee, M (2007) â€Å"Young Americans are leaning Left, New Poll Finds†. The New York Times. June 27th, 2007. Shaw, M. (2008) â€Å"Talking Politics. † The Wilson Daily Times. Feb 9th, 2008 â€Å"The Youth Vote† (2008) The Washington Times. June 4th, 2008. â€Å"To Be Young and Voting† (2008) The Christian Science Monitor. May 5th, 2008.

Friction Experiment: Design and Results

Friction Experiment: Design and Results EXPERIMENT 37 Friction I. Introduction Whatever action you do whether it is walking, driving, or when any two surfaces meet there is friction between them. Friction opposes the applied force to an object and opposes the motion of an object. In many of the labs in this course we try to minimize it or neglect it in the lab, but it is there. When we use the air track, the friction is dramatically reduced due to the air cushion under the air car so the car stays in motion for an extended period of time, but it still stops. Or in the case of an oscillating object, we ignore the slowing of the oscillation, but it still slows down and stops. The actual cause of friction is complex atomic interaction but, the simple idea of friction is atoms rubbing against each other, adsorbing energy from the motion. Friction is a force; it prevents an object from moving or changes the motion of an object. This lab will cover two types of friction, static friction and kinetic friction. Static friction is a force that resists motion so that the surfaces are not in motion relative to each other. The maximum amount of force applied to the block, at the instant before the block moves, is referred to as the maximum static friction force, f S Max. One example of this type of friction is walking. Once enough force is applied to the system to overcome the static friction force, it starts to move. When the block is moving against the surface, then the friction force is called the kinetic friction force, f k. Kinetic friction appears when the two surfaces are sliding relative to each other. One example of this type of friction is pushing a file cabinet across the floor. In this lab you will pull a weighted block across the table and measure the force it takes to start moving the block (just an instant before it moves) and while the block is moving across the table. The forces in this lab are many, the block exerts a force on the table, the table exerts a force on the block ( fN ). And the earth exerts a force on the block (mg) and the block exerts a force on the earth. This experiment will consider the room and table as stationary objects and therefore having no accelerating force on them, then the net force on the stationary block is fnet = 0 (1). The force of the block on the table is equal to the force of the block on the earth, weight or mg, mg fN = fNet (2) thus mg = fN (3). Figure 1: Diagram of two blocks one stationary and one moving. The stationary object is held back by static fraction, while the moving object is acted on by friction and a  pulling force. The static friction force acts equal and opposite to the pulling force, as the pulling force increases the static friction force increases, resulting in no motion. Sometimes the pulling force will increases and it will exceed the static friction and the block will begin to move. The point of maximum force is called maximum static force, f SMax. An observation about static friction is that maximum static friction f SMax is proportional to the normal force, fN, through a constant  µs, f SMax =  µs fN. (4) The  µs term is referred to as the coefficient of static friction. This means as the normal force ( fN ) increases, the maximum force needed to move the block increases in a proportional amount. The coefficient of static friction is dependent on the two surfaces in contact so different surfaces will have different coefficients of friction. A second observation about friction is that friction is independent of the size of the contact area between the two solid surfaces, which means the same force spread over different areas still would have the same force of friction. Kinetic friction like static friction is a retarding force exerted on a sliding object in contact with a surface. When the object is sliding with a constant velocity the force of friction is equal to the pulling force. It follows the same equation as static friction but the relationship between kinetic friction and the normal force has a different coefficient. The coefficient is referred to as the kinetic coefficient of friction  µk. fk =  µk fN. (5) Kinetic friction also does not change when the surface area of the two surfaces changes. You will be measuring both static and kinetic friction forces in this lab and you should find that the kinetic friction is usually lower that the maximum static friction. II. Equipment and Procedure IIa. Equipment: Force sensor, block, motion sensor, laptop PC, 750 interface, friction surface aka table, string, pulley, weights and weight hanger. Figure 2: Equipment setup of the friction experiment. The hanging mass will pull the force sensor with a mass, while the motion sensor will measure the displacement of the force sensor. Once the hanging mass force exceeds the friction force, the force sensor will move, and the motion sensor will measure the displacement. The moving force sensor will have a velocity measured by the computer, and the net force on the force sensor will be measured. IIb. Procedure: The mass of the block and force sensor needs to be measured so that the total mass of the block/force sensor on the table can be determined. Hook the motion sensor and the force sensor to the 750 interface box and hook the interface box to the laptop. The force sensor is measuring the force exerted on the block while the motion sensor will measure the change in distance of the block. Turn on the computer and 750 interface, start the Data Studio program and create an experiment. Select a digital port and add the motion sensor to the experiment. Double click on the motion sensor to open the settings of the motion sensor, set the frequency rate to 25 Hz and close the window. Drag the motion sensor icon in the upper left to the graph icon in the lower left. Go to an analog port on the 750 interface box and add the force sensor to the experiment, double click on the force sensor to open the sensor settings, set the frequency to a minimum of 500 Hz. Drag the force sensor icon in the upper left to the lower left graph icon. One reminder is to hit the tare button every time before you run an experiment. This action resets the for ce sensor to zero Newtons before each run. Static Friction Experiment: part one Start the experiment, tare the force sensor. Add the hanger and add weight incrementally. As you try more runs use smaller masses for your increment. Keep adding weight until the block starts to move. Once the mass moves, stop the experiment. Repeat the experiment 6 times to get an average value and perform standard deviation (SD) on your values. Kinetic Friction Experiment: part two Start the experiment, tare the force sensor. Pull the force sensor using the string to make the block move. Once the block is moving at a constant velocity, this will indicate what force is needed to match the kinetic friction. Plot the displacement vs. time from the motion sensor. Fit the curve to a linear function to show that the block has a uniform velocity. Repeat the experiment 6 times to get an average value and perform SD error analysis. Kinetic Friction Experiment: part three Start the experiment and tare the force sensor. Add the mass required to move the block with 100 grams extra. The block will start to move with an accelerating velocity, if not add an extra 50 grams until it does. The plot of the position vs. time will determine if the block is accelerating. Question: What should the plot look like if the block is accelerating? Once a run is complete with the block accelerating along the table, stop the experiment. Plot the displacement vs. time from the motion sensor. Fit the curve to a quadratic function to find the acceleration of the block. Repeat the experiment 6 times to get an average value and perform SD error analysis. III. Data The graph of the force vs. time or determines the maximum value of the force. The maximum force is the static friction force. In part two (kinetic friction), drag the block at a uniform velocity. The plot of time vs. displacement will clearly identify the linear motion. Use a linear formula to fit the curve if necessary. Measure the force on the block when it is moving. In part three (kinetic friction), drag the block with an accelerating force and generate a plot time vs. displacement in a graph. Fit the curve to a quadratic formula and determine the acceleration of the block. The acceleration of the block is used to determine the net force on the block. The net force on the block is the difference between the force of the mass hanging down and the force of friction holding it back. One reminder is the displacement of a moving object is related to the acceleration through equation (6). = (6) IV. Results Calculate the coefficient of static friction of the block, from the force exerted on the block and the mass and force of the block on the table. Calculate the SD from the values obtained in the experiment. Calculate the kinetic friction force from the two different methods. First: calculate the kinetic friction from the constant velocity of the moving block. The force need to move the block at a constant velocity is equal to the kinetic friction force. Calculate the SD from the values obtained in the experiment. Second: calculate the kinetic friction difference from the accelerating block from the hanging force and the resultant force on the block. The mass of the block is known and the acceleration of the block is measured from the curve fit. The net force on the block can then be determined. The hanging force is known from mass times gravity (mg) and from that the force of kinetic friction can be calculated. V. Discussion What are values of the static and kinetic friction? Are the two values of kinetic friction similar? Are the kinetic friction values within the standard deviation? What happens when a sliding object has the pulling force reduced below the kinetic fiction force? How much force will it take to get it moving again? Is there a there large distribution in the values of static and kinetic friction? If so why? What would happen to the value of friction if the mass of the block is doubled? Is a wheel rolling, static or kinetic friction? Why can’t static friction be less that kinetic friction? Discuss the implication of this.

Hughes Women and Gender in Islam: Historical Roots of a Modern Debate

Hughes' Women and Gender in Islam: Historical Roots of a Modern Debate In the Hughes’ text, Women in World History: Volume 1, the chapter on Middle Eastern women focuses on how Islam affected their lives. Almost immediately, the authors wisely observe that â€Å"Muslim women’s rights have varied significantly with time, by region, and by class† (152). They continue with the warning that â€Å"there is far too much diversity to be adequately described in a few pages.† However, I argue that there is essential information and insight on said topic that the authors have failed to include, as well as areas of discussion with incomplete analyses. I will use Leila Ahmed’s book, Women and Gender in Islam: Historical Roots of a Modern Debate, as well as her essay entitled â€Å"Early Islam and the Position of Women: The Problem of Interpretation,† to cite the shortcomings of the text. After the first part of the Hughes chapter on Middle Eastern Muslim women, the emphasis shifts, from Quranic doctrine regarding women to how Muslim law and scholarship have interpreted the Quran’s direct admonitions to women. However, this shift is unfortunately subtle. The authors fail to make a clear distinction between the Quran, a sacred text believed to be the verbatim word of God; and Muslim law, which was formulated by (male) Muslim jurists who consulted the Quran and whose consensus was later declared infallible (Ahmed 58). Such a distinction is necessary because the Quran itself is vastly different from a legal document; Ahmed observes in â€Å"Early Islam and the Position of Women† that â€Å"Quranic precepts consist mainly of broad, general propositions chiefly of an ethical nature, rather than specific legalistic formulations† (59). Indeed, the Qura... ...areas of emphasis. In contrast, Leila Ahmed analyzes representations and mores of Muslim women in different social and religious contexts in order to draw conclusions about their effect on women’s--and men’s in relation to women’s--status, in earlier periods of Islam, as well as the further-reaching implications they have had for modern Muslim societies. Works Cited Ahmed, Leila. Women and Gender in Islam: Historical Roots of a Modern Debate. New Haven and London: Yale University Press, 1992. Ahmed, Leila. â€Å"Early Islam and the Position of Women: The Problem of Interpretation.† In Women in Middle Eastern History: Shifting Boundaries in Sex and Gender, ed. Nikki R. Keddie and Beth Baron. New Haven and London: Yale University Press, 1991. Hughes, Sarah Shaver, and Brady Hughes. Women in World History. Vol. 1. Armonk, N.Y., and London: M.E. Sharpe, 1995.

Guide to Becoming a Jerk Essay -- Expository Process Essays

Guide to Becoming a Jerk Being a jerk can be fun. It gives you a feeling of dominance over others; you are more important then the rest. You are the wolf among a flock of sheep; people fear you, and therefore look up to you. Being a jerk is not hard; all you have to do is think about yourself and your own feelings, and forget that everyone else has emotions. There are various ways of achieving this perception of importance; you can put people down and belittle them, pretend you’re better than everyone, or just be plain mean, unpolite, and nasty. Sure, there might be some little voice inside saying that you are no better than anyone else is, but you can drown out that nagging reminder with constant insults to others. Nothing replaces that great feeling of emotional triumph over one of your "peers". The fact that you have engaged in and won a verbal war (however one-sided it may be) makes you feel as high as the sky, while the opposing party will probably sink like a rock in quicksand. They will think t hat you are mean (and you are), and they won’t want to befriend you or have respect for you, but you won’t care because you perceive yourself at a higher standing than they are. The foremost aspect of being a jerk is to make people feel inferior by way of your comments and actions; this also gives you a sense of superiority, which makes you feel important. Also, insults can be spiced up by adding sarcastic and witty remarks. Degrading someone is easy; just greet them with a "Hey, loser", or a cynical "What do you want, _______?" (fill the blank in with your favorite witty obscenity), instead of "Hey, how’s it going" or "What have you been up to lately?". Start off by being sarcastically mean, and you have already got the jump ... ...you need to be disrespectful and insulting to others; you need to make everyone else feel lower, and if these people around you feel lower, then you feel higher. That’s what this world is about, getting to the top by stepping on others; the ends justify the means. While you’re working your way up, you’re also having fun at someone else’s expense; belittling others makes you feel good, doesn’t it? Maybe you won’t be the most respected and liked person in the world, and the only friends you have will be jerks; they could turn their cruel ways against you at any time, but you’re ready for them; you’re a jerk too. Fight fire with fire. Even so, that’s just a small price to pay to have the feeling of massive importance born at the expense of others. Besides, you don’t care if those other people are your friends, or if they respect you; they’re not as good as you anyway.

Electric Vehicles: :: Essays Papers

Electric Vehicles: Policy Concerns: Electric vehicles need the help of policy and regulations if they are to be successful. Currently, both state and the federal governments have implemented some policies to help drive electric car technology. An example of this is the tax breaks some receive for owning an alternate fuel vehicle. However, the United States government is also very involved in the petroleum industry. As a result the price of oil remains artificially low and the prospect for clean air-alternate fuel vehicles even further down the road. Due to the fact that the oil industry can provide the politicians with more monetary influence, the government is still being slow on making the necessary policy adjustments that will allow this new technology to start. One of the most major regulations is in California and is a mandate that ten percent of all new car sales in 2003 must be alternate fueled-zero emissions vehicles. However, as good as this seems it has been tried before to no result. The big car manufacturers got together and used their power to overcome this law and not create alternate fueled vehicles in the numbers that were asked by the board. Because of this the year the mandate would take effect has been pushed back over and over again. 2003 was the latest procrastination, and we will see how much happens now. There are in fact other policies that might have an effect. The Clear Air Acts Amendment (CAAA) has setup a list of requirements for certain types of vehicles. These are guidelines initially setup in the 1970s by the Environmental Protection Agency. They have since been updated in 1990. They have said that a certain number of municipal fleets must be low-emission vehicles. However, these can still be run usually gas, they just must not pollute too much. The EPA has been working very hard to push vehicles that do not pollute. However, they are mostly interested in vehicles with low emissions instead of zero. Because of this the internal combustion engine has been able to keep up and reduce their emissions enough to remain legal. If the EPA wanted to really make ground they would need to pass policy that will create radical change due to a zero emission policy. Another set of policy that was passed by the federal government is known as the Alternative Motor Fuels Act of 1988 (AMFA). This is a mandate that the Department of Energy create certain guidelines that consumers can use to accurately compare alternate fueled vehicles to gas powered vehicles.

ASOS Case Study Essay

ADVERTISING & DIGITAL MARKETING 1. Describe how ASOS applies the marketing mix online? With the help of a marketing mix, the company can meet its marketing objectives. There are seven points which are popularly known as the 7P’s, they are product, place, price, promotion, people, process and physical evidence. Product- ASOS uses an online platform to sell fashion. ASOS has a wide range of clothing from shoes, coats, accessories, swimwear, nightwear and many more. Under ASOS wide range of famous brands are available like Nike, Adidas, Calvin Klein etc. except this ASOS sells brands at competitive rates with other online sites. It has about 50,000 products available and is widening its range everyday Price ASOS believes in reasonable pricing strategy, but many of their products are expensive especially the high end brands. Most of the products sold are those worn by celebrities that are sold at cheaper rates than other brands. The best thing about ASOS is that they have sales now and then, and most of the products go on 50% sale. ASOS doesn’t have free delivery service which could be one negative impact. Place ASOS only uses an online platform to sell their products, and operates totally via the internet. So customers don’t have to visit any stores, they just need to log in to the website- select the products- add them to basket- and pay. ASOS has a warehouse where they keep the stock and when ordered by customers, it delivers from there. They have a huge warehouse of 32,500 square meters. They have a head office which is located at: Greater London House Hampstead Road London NW1 7FB UK Promotion ASOS promotes itself by giving out discount codes. They are always active in emailing their registered customers about the updates fashion. Once the customer has purchased a product, they will start receiving the newsletter and booklets about the website. As they are on internet they promote it by posting videos of catwalks, fashion shows and more. They even promote themselves on social networking sites as Facebook, Twitter and Instagram. People People are the employees that work for the business, without them it’s impossible to handle such a huge business. These employees are highly trained and professional in their work. In ASOS the customer service is bit different than what is provided in the retail stores. These people are highly skilled in the IT sector, so they are updated with the trends. Some of the BOD who are in charge of ASOS are Chairman-Lord Waheed Alli, Chief Executive- Nick Robertson, and Non- Executive Director- Karen Jones. Process Shopping experiences at ASOS are totally different from any other high street store. Customers are not able to try the product but they can only see it through images. The product they want to buy, will then be passed on into the basket and then it can be purchased through PayPal, credit card. The delivery will be expected in 4-5 working days. Physical Evidence As mentioned before ASOS operates totally from an online platform, so it does not have any physical evidence. The physical evidence is the receipt or the printouts of the products they have purchased. The official website of ASOS is http://www.asos.com/. At ASOS they regularly update their website with new products and promotions. 2. Summaries the integrated communications strategy used by ASOS? ASOS is now number two retailer in UK. They are among the hugest retail online fashion store. Their recent activity was to open an e-tailing shop inside Facebook, and it was launched on 27th January 2011. ASOS is always working hard to change the market trend. Customers can now track their deliveries. Customers  can shortlist their products, choose color. ASOS also included catwalk features for women wear. So repeatedly ASOS is trying its best to communicate with their customers on an integrated level ASOS used various communications methods. a. They have increased the pages of their magazine to 116. The first three issues of magazine generated more than 1.5 million pounds in sales and 9% was the average response rate. After that magazine on menswear was also launches in May 2008, which talked about style, trends, entertainment and good fashion sense. b. ASOS always is in contact with their 1.8 million customers. The newsletter helped in sales by 137% in 2001 c. In 2006, there was almost 2236 fashion editorial content about asos.com and its products , which also helped the sales go up by 59% d. ASOS acts as a best friend would to its customers. This means customers spread the word to other people. Most of its customers feel that they have a personal relationship with ASOS. This type of word of mouth has helped the sales go up and helped building loyalty. It was seen that 15% of customers visited the site on recommendation of friends. e. In the last survey by asos.com 73% of customers stated that they spread the word to th eir friends. ASOS has a team of 30 customer service advisors. This team responds to emails, newsletters and updates the social networking site and regularly communicates with its customers. To connect with customers ASOS is always active on Facebook, Twitter, Instagram, Google+ and they even have their own magazine app for iPhones. To get more engaged, they launched the F-store in 2011. Now they have more than 1.7 million likes on Facebook, more than 325k followers on twitter and more than 440k followers on Google+. 3. What risks do you think managing as ASOS expands overseas? ASOS has to continuously change its market segment in such a changeable industry. People nowadays are unpredictable and their fashion sense changes regularly. Building brand loyalty in such changeable markets is very difficult, and building loyalty is the key to success for ASOS. The main question here is how ASOS will create a stronger connection with its customers in a difficult issues? Since ASOS doesn’t have any physical evidence, for e.g. A Store, a shopping bag etc. There are a number of risks that come hand in hand with  the benefits of expansion: 1. Personalized content will increase to keep in mind the different locations, their cultures, climates and buying habits 2. Things as trial and returns are also more complicated when businesses expand worldwide 3. Communicating with a personal effect to make each customer feel unique and appreciated takes a lot of effort and when a platform becomes worldwide there is a huge mix of customers that could become loyal, to deal with each one on its own level is also a challenge 4. Delivery channels also have to broaden, new ones also need to be created, new management for each part needs to be recruited etc. 5. Quality control needs to be maintained when a company goes into mass production If we talk about popularity ASOS is less well known outside Europe. GAP and ZARA are the main competitors of ASOS as they also have online shopping platform, and they are well recognized all over the world in compare to ASOS. So for ASOS to be popular all around the world, it has to target new segments and build the loyalty around the world. ASOS is starting to gain popularity in Australia and USA as they opened their new offices there. With further expansion of ASOS, they should start to consider making more warehouses around the world. Most of their stuff is made in China, Eastern Europe or many other low cost countries, and are then shipped to the UK. They could be more active on social networking sites, post videos on You-Tube in different languages, so people can get engaged to them. Social networking can be a problem at the start. Except this, CRM can be a major problem as well. ASOS can enhance Customer Relationship Management (CRM) system for some promotional engines like interest graph. Customerâ€℠¢s interest can be measured through Business Intelligence Data collected online. As mentioned before the main problem would be to create loyalty to the customers, so another way to enhance CRM is to give the customers loyalty program. As ASOS target markets are same in UK and some other countries, if ASOS has to go worldwide, it has to change their target audience from youth to everyone, to attract all demographic segments. ASOS would face many competitors around the globe, there would be many fashion websites similar to ASOS. 4. Identify the key elements of ASOS’s strategic marketing plan? Situational Analysis- ASOS targets customers who are young and know the sense of fashion, the latest trend. And except this they enjoy shopping online more than going to the actual shop, standing in the queue. To shop online ASOS is providing user friendly interface on their mobile devices also. SWOT Analysis- Strength: ASOS has variety of products from shoe wear to accessories. People don’t need to go out and shop and waste their time, they can easily call for products online according to their choices. Weakness: This can be weakness too, if some people wants to go out to shop and see the products, feel them or try them, they can’t as they don’t have any physical evidence. ASOS should work hard to make their product recognized, by putting adverts or small articles in magazine about ASOS. Opportunity: To be more active on Facebook, as the people worldwide may not know ASOS that much, but through social networking to be in contact with them. Updating their fashion on Facebook page or group. Answering their problems and dealing with their complaints. Threat: ASOS has many rivalries, such as GAP, ZARA and H&M and many more who are also dealing online fashion store. As mentioned before there are no physical evidence on ASOS where people could go and try clothes, or exchange or take refunds. Competitor- ASOS has many competitors who want to become like it, but they can’t. The top most competitor of ASOS are GAP and ZARA, as they both also targets the same target markets and now they even started the online shopping platform. And they both are active on the social networking websites too. The strategy of ASOS covers a lot of area from designers, marketing to customer services. Customer loyalty is their main key element. They consider customer as their king. But this is not the end. By being active on social networking and internet will not help ASOS that much. ASOS always kept design in their mind as the priority. So their designer kept this in the mind as ASOS  targets young people and youth, so they want updated fashion and new trends every time. In order to meet this need ASOS became partners with London College of Fashion and promised to give internships to the 2nd year and 3rd year students. Even the corporate culture helped ASOS in many ways, as trading director said à ¢â‚¬Å"our approach is simple, we work hard and we do it†. Marketing and customer service are other point which as important as others. They believe in speedy, reliable and convenient deliveries. There is no minimum order amount, so in this way customer can start building trust. So customer can order and start building loyalty. ASOS emails their customers so that they can track their delivery. Return and refund policy is also there. In 2012 ASOS also started their international office in Sydney and New York to give better customer services. They even give 10% discount to students to promote their brand between youth. ASOS have tailored their website with different languages. They have even introduced cat-walks and ramp shows on the website to get engaged with the consumers. 300 videos are been uploaded every day. Many IT people are working hard to make ASOS #1 website. They are using many web-trends analytics and visitor data marketing, which helps them to analyze the best campaign. Beside this, the business intelligence data is also one important key element of ASOS. They use web based application to track and to sa ve the database of their customers. Except all this they even used warehouse management system to read the code. Apart from this, ASOS’s 2nd market strategy is that one can sell their old clothes, which will be bought by ASOS and they will pay you back and from that money you can shop at ASOS. If you see the best technology, ASOS is the best example. The high technologies used and IT people working under ASOS are highly skilled. Except this customer relationship is their key element and the most important part of ASOS. Bibliography College, E. (2011, December 18th). http://press.emerson.edu/imc/2011/12/18/asos-is-now-as-seen-on-facebook/#more-1407. Retrieved from http://press.emerson.edu/: http://press.emerson.edu/imc/2011/12/18/asos-is-now-as-seen-on-facebook/#more