The Impact of Truth in Oedipus Rex (the King) Essay -- Oedipus the Kin

The Impact of Truth in Oedipus Rex (the King) "Truth has made me strong." This is a quote from Tiresias, one of the characters in Sophocles's tragedy, Oedipus Rex. The quote has different meaning and relevance for each of the different characters, but for the character of Creon, the quote is completely true. By the end of the play, the truth had not only prompted Oedipus to forgive Creon, clearing his name of any previous accusations, but the truth had also made Creon Oedipus's successor. However, Creon was not one to squander the power that he knew can be gained from knowing the truth. He understood its power and importance, and kept it private. For the majority of the play, right up until the very end, Oedipus sees Creon as an enemy. He thinks that Creon, in league with Tiresias, is Laius's murderer and is conspiring to overthrow the king and take the throne for himself, "You the murderer so self-proved, the self-condemned filcher of my thrown..."(29). However, when the truth comes out that Oedipus has married his mother and killed his father, all is forgiven between the king and Creon. Oedipus makes this beautifully clear when he says "God bless you, Creon, bless your path through life, encompass you with surer joys than mine"(78). Having a good and unmarred reputation is a form of power in that people will respect the person, as well as listen to what he or she has to say. If the truth had never come out and Oedipus had never made peace with Creon, Creon's reputation would have been that of a traitor and a murderer. No one would have respected him and he would not have had any practical strength. The power that Creon ended up with is best described in this quote from the Chorus: "Wait! Here comes Creon...... ...ly saw the world. For the first time, he understands his surroundings, and understands the world for what it really was. Even though the truth takes away his family, kingdom, pride and possessions, the truth gives him something he needs more than all of those: understanding. Sophocles shows his brilliance as a playwright by adding intelligent, terrible irony to the end of the play. The irony is that at the monumental change in Oedipus' life, when he can, for the first time, see the world with clarity, he can see nothing at all, for he blinds himself. Oedipus becomes like Tiresias, visually blind, but mentally clear. Perhaps Oedipus unintentionally takes an example from Tiresias, learning that it is far better to live one's life without sight and see the world clearly through the minds eye, than to be able to see, but have ones sight blinded by pride.

Diabetes :: essays research papers

Hyperglycemia, which means high blood sugar level. This is usually over 250. The normal range is 80-120 for a person without diabetes. High Blood sugar is when a diabetic eats too many sugars, with out covering it with insulin. High Blood sugar causes a diabetic to become very tired, they get dry mouth and get very thirsty. This causes frequent urination. This is usually how a person is diagnosed with Diagnosed with diabetes. If you have constant high blood sugar, you will start to lose weight. The body will not be able to convert the sugar to energy, which makes the person very tired. If you treat Hyperglycemia early enough you will not get these symptoms, that is why it is a good idea for diabetics to frequently check their blood sugar levels. Ways to treat Hyperglycemia is to exercise or take some insulin depending on high your blood sugar level is. It requires a different amount for every diabetic. Or just take some extra insulin if you plan on eating more than usual. Hypoglycemia is when your blood sugar level is to low, this usualls occurs when you don’t eat enough or exercise more than you have planned. Hypoglycemia or low blood sugar cause: Shakiness, Dizziness, Sweating, Hunger, Headache, Pale skin color, Sudden moodiness or behavior changes, Clumsy or jerky movements, Difficulty paying attention, or confusion. The Best way to treat low blood sugar is to keep good control over your blood sugar levels by testing the blood sugar level often. If you plan to exercise a lot eat a little extra. If you test your blood sugar level, and you feel that your sugar levels are going down eat some time of sugared food. A good thing for diabetics to carry around with them are glucose tabs, which are just sugared type pill that is very fast acting and will bring the sugar to its normal level.

Impact Of Satellite TV On Our Culture Essay

1.Satellite TV (Cable TV) channels started its journey in Bangladesh at 1992. Before that, BTV was the dominant medium for about 28 years and had the monopoly power. 2.But since the birth of the satellite channels in our country, it had a detrimental effect on the society. Gradually the Bangladeshi people are losing their Bengali norms and traditions and getting used to the foreign lifestyles. AIM 3.The aim of today’s presentation is to orient the class about the mass eff of satellite TV channels on our culture and how we can overcome this prob. Scope 4.For better understanding and easy assimilation I will discuss the lesson in fol pts: a.Intro b.What is Culture? c.Major influences of satellite TV on the cultural area of Bangladesh d.Some Statistical Data e.Interpretation f.Inference g.Negative impacts of satellite TV h.Conclusion i.Remedies and Measures that can be taken What Is Culture? 5. Every particular society has its own beliefs, ways of life, art etc. This belief, customs and tradition of a society they fol is known as culture. Bangladesh has its own culture and traditions also. The culture of Bangladesh is composite and over the centuries has assimilated influences of Hinduism, Jainism, Buddhism, Islam, and Christianity. It is manifested in various forms, including music, dance, and drama, art and craft, folklore and folktale, languages and literature, philosophy and religion, festivals and celebrations, as well as in a distinct cuisine and culinary tradition. Major influences of satellite TV on the cultural area of Bangladesh 6.The influence of technological advment is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Satellite TV, being one of the brainchild of this technological development, is having a definite eff on the social and cultural area of Bangladesh. 7.Labib(2001) suggests an evidence showing the influence on the women and girls in fds such as fashion and clo and fast food consumption. For Bangladesh, the significant cultural shift arises due to impact of regional channels of Satellite TV, particularly Indian channels like ZeeTV, MTV, Star Plus, Sony TV are influencing the cultural sphere of Bangladesh. Through watching these, cultural ties and values are getting threatened, specifically materials that favour divorce as a means to solve family problems or programming that includes obscenity, nudity, arousal of sexual instincts, or pre-marital sexual relations are completely destroying the cultural beliefs and values of Bangladesh. 8.Indian movie world Bollywood has a curse on the culture of Bangladesh. Renowned Bangladeshi auth and columnist Muhammad Zafor Iqbal said in his column – â€Å"Upto some years ago I could boast never having seen a hindi movie,  but now I cannot. I have to travel by bus from Sylhet to Dhaka, and they show these movies where you are a captive audience.† This clearly indicates about the current picture of how Bangladeshi people are obsessed to the Indian culture, and to what extent these foreign elements has occupied our brains. Some Statistical Data 9.A research was carried out on 40 persons in Ctg based on probability sampling on 2011 to understand the influence of satellite TV on cultural changes. 10.Most of the people think cable TV is the prime reason for the exposure to foreign culture as it is the most aval and easy means. Other means aval are internet, newspapers, magazines, social awareness, general increase in the lvl of edn. But they are not considered here. The results of the svy on preference of cable TV channels by the consumers are showed in graphical form as follows: Fig: Preference of Cable Tv Channels among 40 Responders Interpretation 11.From the above bar diagram, we can see that out of 40 persons, the most viewed TV channel is Star Plus, fol by Sony TV and then HBO. All of them are foreign TV channels with no room for our own broadcasting channels. Inference 12.Over the last 10-12 years, due to this easy exposure, there is a significant change in the dimensions of culture. Research also shows that consumers preference towards some of the aspects like fashion awareness, quality preference have increased. On the other hand, bargaining habit, attraction towards traditional songs, reading habit etc has decreased whereas in some aspects there is no change. 13.Svy carr out on other parameters also showed that the changes in the dimensions which most people think that satellite TV has strong influence upon are increase in the fashion awareness, brand preference, following foreign customs, fast food consumption, interest in foreign music/movie, and for the decrease in the social bondage and good personality traits. 14.There is moderate influence upon increase in quality preference, gender balance, and knowledge based society, and decrease in the interest in Bangla movies/music. 15.There is less influence on eating out, children’s participation in decision making, and for the decrease in religious bindings. 16.A general pattern is observed in the result. People of middle/lower middle cl are affected the most rather than upper cl people possly due to their more exposure to other media/latest technology and greater awareness about changing society. Negative Impact Of Satellite 17.Some consumers were asked about the negative impacts of satellite TV on our culture. The respondents were all almost on a common footing and admit that it certainly has some negative impacts like tendency of wearing indecent/short dresses especially by the ladies and the disturbance of study for the children. They also think there is an increase in the social crime and sexual violence. Some think that it has some influence on the attraction towards smoking/drugs by the young people. Conclusion 18.The results of the study shows that over the last 8-10 years, there is clearly a change in our traditional culture and this change is likely to continue. Though all of this change is not due to the effects of satellite TV, this is playing one of the major roles as maximum exposure to the  foreign culture is due to this media. Remedies and Measures that can be taken 19.Business in today’s market is very competitive. To operate profitably in any business, the focus must be customer oriented. Like any other business, cable TV should also provide the customers with the channels they like most and improve the quality of sound and picture. People who provide the cable broadcast have a great resp towards today’s world. Therefore, corrected effort should be made to sensitize the producers and broadcasters for improving the quality of whatever prog they produce. 20.At the same time local channels should be strengthened and should have a better content. This channels should produce and broadcast quality programs that could help to promote Bangladeshi values and traditions and improve the image of Bangladesh at an international level. REFERENCE 21. Effect of Satellite Television on the Culture of Bangladesh: The Viewers Perception by Robaka Shamsher & Mohhammad Nayeem Abdullah. European Journal of Business and Management, ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No.9, 2012 22.www.merriam-webster.com/ 23.http://en.wikipedia.org/wiki/Culture_of_Bangladesh

How to Solve a Rubik Cube

How to solve a Rubik’s cube The purpose of this report is to inform the audience on how to solve a Rubik’s cube in three simple steps. Solving a Rubik’s cube can be difficult; however by solving one layer at a time, and knowing the correct algorithm to use for each desired move, makes solving a Rubik’s cube easier than it looks. Introduction Invented by mechanics in 1974. There are over 43 quintillion possible combinations for solving a Rubik’s cube. That is 43,252,003,274,489,856,000. (information-facts). I am going to teach you how to solve one side of the cube. Which then puts you in position for solving the middle layer of the cube.That lastly enables you to execute the final layer effortlessly. Body I. The first step in solving one side of a Rubik’s cube is done by making a cross with whichever color you choose to start with. Using the algorithm â€Å"F' T L' T'. † (algorithm list) A. After completing the cross, the edge pieces ar e then put into place completing the first layer. Using the algorithm R' B' R B. II. The second step is putting the middle pieces in the correct domicile in order to finalize the middle layer. A. There are two algorithms used depending on if you are moving a piece to the left or right side of the middle layer.T R T' R' T' F' T F† for moving a piece to the left side. And T' L' T L T F T' F' for the right side. III. The third and final step is solving the last layer. Starting out by executing a cross on the top of the cube by performing F R T R' T' F’. A. Then fixing the cross by orienting the pieces in their correct positions. Using R T R' T R T T R'. 1. Followed by positioning the edge pieces in their correct places by doing T R T' L' T R' T' L. a. Leaves you with the final algorithm, which simply rotates the corner pieces that are already in their correct places. By doing an easy out, out, in, in, move R' B' R B, until the cube is complete.Conclusion I went over how to solve a Rubik’s cube step by step, starting out with the first cross and layer, to the middle layer, and the final cross and layer. If anyone would like me to email them my algorithms I would be glad to do that. And I know the process seems a bit confusing so you would like help learning to solve the cube on your own using the algorithms I can also provide some assistance with that as well. I hope this presentation helped you understand how to solve a Rubik’s cube. References A Rubik’s cube has 43,252,003,274,489,856,000 possible combinations. | Information Facts. (n. d. ).Information Facts – Facts of the world, Crazy facts, What a information, Interesting facts. Retrieved February 12, 2013, from http://www. information-facts. com/shocking/a-rubiks-cube-has-43252003274489856000-possible-combinations (0), M. R. (n. d. ). Algorithm List – How to Solve a Rubik's Cube. www. personal. psu. edu. Retrieved February 12, 2013, from http://www. personal. ps u. edu/mjr5125/blogs/how_to_solve_a_rubiks_cube/algorithm-list. html Out of the Cube: Augmented Rubik's Cube. (n. d. ). Hindawi Publishing Corporation . Retrieved February 12, 2013, from http://www. hindawi. com/journals/ijcgt/201

Hispanic Marketing Communication

Welcome to Hispanic Marketing Communication. This is a unique course part of an interdisciplinary Graduate Certificate Program and an Undergraduate Minor at FSU. It is also part of a larger effort called â€Å"The FSU Center for Hispanic Marketing Communication,† the only one of its kind in the US.The intended participants for this course are students who intend to be professionally involved in serving the US Hispanic market as marketers, service providers, advertisers, and/or advertising strategy developers. This course allows the student to place him/herself among the few professionals in the US that understand the US Hispanic market. It should be clear that your proactive participation in this course will determine the extent to which you will benefit from the knowledge and practice that the course offers. Many product and service providers, and their ad agencies, in the US are actively pursuing the Hispanic market.There are many employment opportunities for those who can s how competence in addressing the needs and wants of US Hispanics. FORMAT:   The course is designed for active participation. The discussion forums can be used to discuss any questions, comments and observations that students want to make related to the weekly topic or Hispanic Marketing Communication in general. Each student is expected to participate in meaningful discussions throughout the semester that indicate knowledge of the assigned material. In addition, the course will consist of weekly readings, power point presentations, papers, and/or discussion topics.The â€Å"Library† on Blackboard will be used to make many class materials available. TEXTS: The following text is REQUIRED: 1) Hispanic Marketing: A Cultural Perspective by Felipe Korzenny, Betty Ann Korzenny (2005). Publisher Butterworth-Heinemann- Elsevier. You can find this book at the university bookstore or on Amazon. com. Please make sure you have the text by the second week of class. In addition, a list of recommended readings will be posted on the course website. OBJECTIVES: At the end of the semester the student will be able to: Describe the US Hispanic market according to its salient characteristics †¢ Enumerate the factors that make the Hispanic market different from other culturally unique markets †¢ Understand the dynamics that influence the uniqueness of the market †¢ Interpret Hispanic cultural patterns in a marketing framework †¢ Identify strategic elements that enhance the communication between the marketer and the Hispanic consumer. †¢ Analyze and create segmentation approaches for reaching the Hispanic market †¢ Understand measurement and other methodological issues that influence how Hispanic marketing research should be conducted †¢Conduct a Hispanic marketing study to guide a marketing strategy †¢ Generate a marketing strategy based on an understanding of the Hispanic market and its segments †¢ Generate positioning statement s that will meet with success in the US Hispanic market †¢ Generate an advertising execution for the Hispanic market †¢ Address ethical issues in Hispanic and culturally based market COURSE SCHEDULE, TOPICS, AND ASSIGNMENTS *The instructor has the right to change the syllabus. WEEK |TOPICS | |Week 1 |Introduction to the course | |May 10 |†¢ Course organization | | |†¢ Icebreakers/Introductions | |Week 2 |Hispanic Marketing: A Cultural Perspective, Chapter 1 | |May 17 | | | |The Role of Culture in Cross–Cultural Marketing | | |The importance of culture in marketing | | |Culture | | |Why a cultural approach to marketing? | | |A psycho-socio-cultural approach | | |The paradox of social class across cultures | | |Shared perceptions, motivations, beliefs and values | | |It is not a race | | |A common heritage | | |A common language | |Media facilitates specific targeting | | |Geographic concentration | | |A cultural perspective makes the difference | |Week 3 |H ispanic Marketing: A Cultural Perspective, Chapter 2 | |May 24 | | | |Characteristics of the Hispanic Market | | |Demographic profile | | |Geographic profile | | |Economic profile | | |Ethnic profile | | |Cultural and Historical origins and backgrounds | | |Immigration to the US and its impact on the US Hispanic market | |Week 4 |Hispanic Marketing: A Cultural Perspective, Chapter 3 | |May 31 | | | |What makes Hispanics Hispanic? | | |The issue of self identification | | |Reference groups and Hispanic self identification | | |Hispanic vs. Latino vs. specific country of origin | | |Labels and their implications | | |How do Hispanics think of themselves? |Week 5 |Hispanic Marketing: A Cultural Perspective, Chapter 4 | |June 7 | | | |Language and culture. Code switching, Spanglish. The Sapir-Whorf Hypothesis. | | | | | |What do Hispanics speak? | | |The issues of Code Switching | | |The Sapir-Whorf Hypothesis as it relates to the importance of language use | | |Purism vs. ragmatism in language usage | | |The overlap between language and culture | | | | |Week 6 |Hispanic Marketing: A Cultural Perspective, Chapter 5 | |June 14 | | | |Enculturation, acculturation, segmentation, stereotypes, assimilation. | |Cultural acquisition | | |Acquisition of a second culture | | |Abandonment of the first culture in favor of a second culture | | |One-dimensional models of acculturation | | |Multidimensional models of acculturation | | |Acculturation segmentation | | |Acculturation by life-stage segmentation | | |A multicultural future? | | |The impact of stereotypes and auto-stereotypes on acculturation, self-esteem, and consumer | | |behavior | |Week 7 |HispanicMarketing: A Cultural Perspective, Chapter 6 | |June 21 | | | |Cultural archetypes and dimensions | | |Monochronism | | |Monomorphic and polymorphic leadership | | |Individualism and collectivism | | |Androgyny | | |Cultural attributions | | |Cultural perception of: | | |Money | | |Home | | |Debt | | |Happiness | | |Dea th | | |Parent-Child relationships | | |Religion | | |Relationship with nature | | |Position in the cosmos | | |Guilt vs. Shame | | |Gender relationships and expectations | | |Food and hunger | | |Hot and cold | | |Morning, day and night | |Machismo and Marianismo | | |Child centeredness | | |Health remedies and medicine | |Week 8 |Hispanic Marketing: A Cultural Perspective, Chapter 6 | |June 28 | | | |Cultural archetypes and dimensions, continued | |Week 9 |Hispanic Marketing: A Cultural Perspective, Chapter 7 | |July 5 | | | |Culturally Informed Strategy Based on Grounded Research | | |The Cultural Research Paradox | | |The Paradox of Linguistic Equivalence | | |Cultural bias and standardization | | |Use of scales | | |Choice of data collection approaches | | |Qualitative approaches | | |Quantitative approaches | | |The Account Planner | |Week 10 |Hispanic Marketing: A Cultural Perspective, Chapter 8 | |July 12 | | | |U. S. Hispanic Media Environment and Strategy | | |Television | | |Radio | | |Print | |The Movie Theater | | |The Internet | | |Grassroots, Networks, Promotions | | |A new way of thinking | |Week 11 |Hispanic Marketing: A Cultural Perspective, Chapter 9 | |July 19 | | | |The Evolution of Hispanic Marketing | | |The origin of a market | | |The story of the Hispanic market | |Week 12 |Hispanic Marketing: A Cultural Perspective, Chapter 10 | |July 26 | | | |The Future | | |Size and futurism | | |Removing obstacles | | |Lifestyle and economic borders replace national borders | | |The right and the wrong-ethics in Hispanic Marketing | |Week 13 |Final Projects due Monday, August 2nd, before midnight EST. Late projects will not be accepted. | |August 2 | |Assignments: Each week, students will check the course website for the topic to be covered, the learning objectives to be achieved, and the homework assignment along with instructors’ notes about the assigned reading. Any assignments or questions that are part of an assignment will be posted o n Monday by 5:00 p. m. E. T. All assignments are due on Sunday by midnight E. T. Written assignments and papers should be submitted via the appropriate link on blackboard or discussion board thread and should NOT be sent to the instructor as email attachments. Assignments will usually take the form of short written papers or power point presentations. Each assignment is worth 10 points. Discussion Board: A percentage of your grade is based on your posts on the Discussion Boards.If you are required to post on the discussion board, it will be clearly indicated in that week's assignment. You must post at least twice to each discussion board, unless otherwise specified in the discussion board assignment. One post should be your response to the questions posed in the discussion board. The other post should be a thoughtful response to another student’s post. In order to receive credit, you must post your response to the posted discussion board questions by Thursday at midnight ET. In addition, you must post a response to another student’s post by Sunday at midnight ET. Your grade on the discussion board is based on participation.Each discussion board assignment is worth 10 points. However, in order to receive full credit for these posts, you must fulfill some basic requirements: – Posts should be a minimum of 150 words – Posts should be relevant to the topic being discussed, but should also attempt to introduce a new point of view or piece of information or otherwise further the discussion – Posts should use correct grammar, punctuation and vocabulary appropriate for a university-level course. Misuse of the discussion boards will not be tolerated. Final Project: Individual students will prepare a 10 – 15 page paper (excluding tables and exhibits). You have two options.Students (especially professional students) are encouraged to choose a final project which is relevant to their own field of expertise and interest. Students s hould begin research and planning for their final projects as soon as possible. The instructor and mentors are available to help you find resources, guide your research, etc. Please remember the wealth of resources available through the course library and the FSU library online databases. Notes that apply to all documents: -Should be typed in Serif 12 point font (Times, Arial, Century, etc. ) double-spaced with one-inch margins -Should have table of contents -Should have a cover page with the project’s and student’s information -Each section should have a subtitle to identify it All appendices should be included at the end of the document with adequate reference to them in the body of the paper -References cited page should be included, in APA format Option A) A strategy document on how to market a specific product to a specific target in the US Hispanic market. The paper will include: 10 points for each of the following bullet points (points will be deducted for going far under the page requirement, not backing up arguments with relevant research, etc. ) a. Definition of the problem including product and competitive environment (2 pages) b. Statement of the marketing objectives (1 page) c. Target segment and its justification (1 – 2 pages) d. Identification of media resources and strategy (2 – 3 pages) e.Positioning and message strategy based on consumer insights, part of which could be from personal interviews (2 – 3 pages) f. Test of message and media approaches, which could be based on focus groups, personal interviews, etc (2 – 3 pages) g. Guidelines for implementation (1 – 2 pages) h. Suggestions for the evaluation of effectiveness (1 – 2 pages) 10 points for grammar, punctuation, style, etc. 10 points for correct citation of sources TOTAL: 100 points Option B) Students may also choose to create a state of the art paper on a specific marketing vertical. Examples of past vertical reports are posted i n the course library. Suggested verticals: †¢ Automotive †¢ Financial Services †¢ Telecommunications †¢ Pharmaceuticals †¢ Heath Care †¢ Packaged Goods Travel and Hospitality Each paper is expected to have the following sections: 20 points for each of the following bullet points (points will be deducted for going far under the page requirement, not backing up arguments with relevant research, etc. ) a. Introduction and importance of the vertical chosen (1 – 2 pages) b. Review of the relevant trade and academic literature (4 – 5 pages) c. Main trends and findings under descriptive headings (4 –5 pages) d. Conclusions and recommendations (1 – 2 pages) 10 points for grammar, punctuation, style, etc. 10 points for correct citation of sources TOTAL: 100 points EVALUATION Assignments 30% Discussion board posts 30%Final Project25% Participation 15% Late assignments and discussion board posts will be penalized 20% per day. The gradin g scale is as follows: |A |94-100 |B- |80-82 |D+ |67-69 | |A- |90-93 |C+ |77-79 |D |60-66 | |B+ |87-89 |C |73-76 |D- |60-62 | |B |83-86 |C- |70-72 |F |

Promotional Campaign Olympenergy the energy drink Research Proposal

Promotional Campaign Olympenergy the energy drink - Research Proposal Example The health and energy drinks sector is the most promising, profitable and growing segment in the UK (Reuters, 2008). Accordingly Unilever plans to launch its new energy drink during the London 2012 Olympics which would give the brand a good start. This product will be labeled Olympenergy and would be an energy drink, basically a sports drink without artificial sugar. This sport drink would also be beneficial for the older generation as it would reduce muscles and joint aches. It would help the viewers of the Olympics by providing cognitive support. The energy drinks market in the UK has very high potential. This is evident from a report which says that an energy drink with an Asian ant as its principal agent made a successful entry in the UKs stimulant drinks market (Functional Ingredients, 2002). This drink raises the energy level, fights ageing, and enhances sexual vigour apart from fortifying the different systems in the body. Moreover, the energy and sport drink market is thrivin g in the UK with 484 million litres drunk in 2008 (Williams, 2011). Energy drink producers are generally targeting the young and active consumers. The campaign for plan to leverage the maximum promotional benefits is presented below. 2. Marketing strategy The marketing strategy of consumer goods has undergone a change due to internationalization and globalization. Marketing is not just restricted to adjusting the elements of the marketing mix. Today products marketing demands services being extended to the consumers, and services have extended elements of marketing mix. The marketing campaigning would include several tasks such as taking into account the issues of standardization and adaptation. 2.1 Standardization and... Unilever markets its products in all markets including the developed and the developing countries. Standardization means that the same marketing strategy is applied in all markets without considering the local factors. Standardization means identical product lines at identical prices through identical distribution systems with identical promotional programmes. Standardization can bring about significant benefits but this can be feasible if the markets and the consumer behavior are homogenous. Markets are supposed to be homogenized because of advanced technology in communication and information systems but heterogeneous cultures, political systems and economic conditions across borders makes this task difficult. Standardization is a product-oriented approach and not a customer-oriented approach to marketing. Product focus can blind the company to the consumer needs and wants. Standardization ignores the customer needs and the focus is on reducing the product variables. Cultural differ ences and competitor strategy are also important factors in devising the marketing strategy of such products. Thus, local adaptation becomes essential in devising the market plans.

No topics Essay Example | Topics and Well Written Essays - 500 words

No topics - Essay Example Police crackdowns can target specific crimes, individuals, or geographic areas. They can involve an increased police presence, a commitment to more severe punishment, or other forms of legal sanctions. In Boston, Kennedy reported on how the local authorities would reach out to the gangs and communicate their intention to reduce violence by bringing every available legal tool to bear on them. This process of 'pulling levers' would dramatically increase the cost to a gang for committing acts of violence. Instead of just one member being arrested and prosecuted for a murder, the system would up the enforcement level of probation, outstanding warrants, and illegal street activities on all the gang members. Sherman reported that similar results were shown in regard to a variety of other settings and crimes. Sherman noted that increased enforcement and greater sanctions can reduce crime. However, the strategy needs to be flexible, because as the crackdown continues it may loose its effectiveness. It may be more effective to move geographical locations and targets on an ongoing basis. Reducing crime in New York City is a never-ending task, as officers put pressure on the streets and target selected criminals and criminal activities.